Want to use an especially good selfie in your profile?

best  online dating profiles-39

Some sites, such as Match.com, let you choose a long screen name and a long tagline.

That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.

But what kinds of photos are most likely to do that?

If you’re a man, the research shows that simply taking a photo outside can lead to 19 percent more messages.

Strangely enough, the most effective photos for women are often selfies taken at the “Myspace angle” where the photo is taken from an angle high above the head.

The best profile photos will lead to a conversation.

The obvious first step is to think about the kind of match you want.

Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.

If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.