If they tap too fast — as one often does with these stories — they’ll hit a paid-subscription wall.And aside from reading, users can also comment on the piece and follow Mills for updates.“It just strikes me as extremely logical that that’s a big factor.” That many YA books have been made or broken by the enthusiasm of online audiences is also an indicator.

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In its two and a half years of existence, Hooked has racked up a cool 10 million downloads, the majority of which came from females between the ages of 11 and 20, according to Adam Blacker, brand ambassador for mobile-app research firm Apptopia.

Blacker also notes that, last month, Hooked brought in its highest revenue sales ever, earning approximately $550,000 via in-app subscriptions to the service.

So far, Mills’s first tale has earned over 85,000 views.

“When I think about releasing things in smaller episodes, I think of Dickens,” Mills said.

It is these qualities that Mills says she hopes to incorporate in her work — albeit in a format that would be wildly unfamiliar to Hardy, the Brontës, or du Maurier.

Last month, she began writing for Hooked, an app that publishes fictional text message conversations.I find it helps with the very different attention spans nowadays.” Since the birth of the novel, the discussion of how a story’s form influences the quality of its content has always been a charged one.Even the current Encyclopedia Britannica entry for the word snootily asserts that “despite the high example of novelists of the most profound seriousness, such as Tolstoy, Henry James, and Virginia Woolf, the term novel still, in some quarters, carries overtones of lightness and frivolity.” This long-standing debate has only been magnified in the age of the internet, as young, experimental writers have found new ways to adapt their prose to the world’s most trafficked platforms.In the mid-aughts, Japan’s best-seller list was flooded by “cellphone novels,” which were written solely on the keypad of a phone, much to the chagrin of the country’s literary elite.In 2012, author Jennifer Egan collaborated with was translated into emoji and that version was later accepted into the Library of Congress.“His novels were released in serial publication, and not as one big chunk.