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Click-and-collect services are also being extended to remove the major obstacles facing online retailing – namely not being at home to receive non-food items and in fashion, not being able to try things on.
We can expect leading clothing brands to embrace this opportunity with pop up pods to allow consumers to try on or return goods.
Looking ahead to 2015, Mintel’s Senior Trend Consultant Richard Cope discusses the four key UK consumer trends identified by Mintel for 2015 - and what this will mean for both consumers and brands in the year ahead.
“Smart devices – from watches to ceiling fans – appeal to consumers because they save time and money, promise convenience, control, knowledge and self-analysis.
Furthermore, over half (58%) say that click-and-collect encourages them to visit stores more frequently, while 64% say they are shopping online more because of click-and-collect.
In addition, it seemsnew click-and-collect fashion hubs are likely to drive up online sales.
These devices are as much about signalling status as number-crunching and the ante needs to be upped in this department if consumers truly want to be seen with them.” “Improvements in connectivity and security are likely to bring us more companies like Atom – the UK’s first digital-only bank, which is set to launch in 2015.
We also expect to see an increase in innovations that help to charge mobile devices on the go, wearables that analyse our mental – as well as physical – health, smart food and drink containers that automatically re-order replacements and companies that analyse our data in order to customise services and costs.
More accessible retail and collection services will trigger an increased craving for instant access to the human element in service as well, with consumers expecting and demanding expertise advice on tap – whether it be through services offering financial, fashion, or medical advice – delivered on site at transport hub pop ups or via video chat 24/7.” Richard concludes.“It’s fitting that on the 800th anniversary of the first ever citizen’s bill of rights – the Magna Carta (Latin for Great Charter) was sealed under oath by King John at Runnymede, England on June 15th 1215 – consumer rights are back in the spotlight.
Following on from a year of political protest, the decline of deference is set to escalate in the consumer space as customers are variously empowered and presented with provocative facts on corporate practice.” “We are seeing examples of empowerment in the form of the UK’s new Consumer Rights Bill which will enforce pre-contractual information, a default maximum delivery time of 30 days, and consumers’ right to reject goods.
““While wearables have already been adopted by consumers to a degree, the potential is far greater.
One in five (21%) UK adults already use either a wearable device or a health-related mobile app.
For the ‘smart home’ to flourish, security concerns need to be addressed.