You can hear it from miles away, and you immediately start to salivate once it’s in your ears.As for the primary colors, here’s an actual transcript, verbatim, of a thing I have written down in my notebook: mix simple ideas—loneliness, horror, despair—into something more complex and magical.

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Many will be main actors on an issue and then maybe appear in a smaller role in later one!

Besides the appearances by the Ice Cream Man himself, and repeating characters and locations, we'll have some graphic elements that will ground the reader and show this is all happening in the same world.

W., what inspired you to tell disparate stories with this particular character as a sort of unreliable narrator? MAXWELL PRINCE: The stories came first, and the Ice Cream Man kind of ambled his way in after.

I knew I wanted to tell a bunch of different little ditties, all sad, about different people, with different laws of reality governing the narratives.

Generally, I don't see the lettering work until a while after I've finished my part, so maybe that remark is more from the letterer's point of view.

I think both colorists and letterers do think of the flow and beats and where your eye is going down a page very heavily, so in that sense, you do both need to be on the same page.

MATTER: The combination of the Ice Cream Man, the novelty truck with a serving window, and the jingle is usually depicted as a positive aspect of childhood.

W., how did you land on this memorable trifecta when telling stories of sorrow, misery, and suffering?

I can say, and you mentioned the primary colors of the musical notes in a previous question, that that got my mind rolling and gave me a sense of the look the book should and could have.

They aren't really colors you'd instantly link to horror, so straight away that's an interesting take or approach to go from.

(Just like you mix the three primary colors—blue, red, and yellow—into vivid greens and purples and oranges.) MATTER: Martín, can you tell us a bit about character design for the stories within ICE CREAM MAN? Did you design his look, or was it all in the script?