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developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.The program organically integrated key brand messaging and product placement.It’s also worth noting that we turn away more models than we accept.
To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.
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Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.
Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.
The program was complemented by a variety of digital, event and social activations.
Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.
The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.
In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.
In this era of countless brands, this time of infinite messages, a man can get lost ... Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs.