Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.

There are no compatibility filters, so once you’ve filtered by the basics, there’s no way of narrowing it down.

However, perhaps controversially, arguably this is more of a pro than a con – as the saying goes, opposites attract!

This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).

Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.

When she reduced her height to 5ft 9in, that rocketed to almost 2,000.

A full 1,600 men would have unknowingly discounted this amazing person because of 2.5cm of extra leg length – and she would have continued to find internet dating limited and unsuccessful.

Another friend is about to marry the short, bald banker with absolutely no ‘online dating’ message-type chat she met at a party.

As a 5ft 9in glamorous cocktail type who says she hates bankers, she freely admits she’d have swiped right past him on Tinder or blocked him on Match – and he may well have done the same.

The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.

Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.

Pros: Free to join and to have limited contact with members.