But contrary to popular belief, Valentine’s Day is not a disease or a night in a haunted house. If you hate it, you can just pretend it is a regular day the way you always do on holidays for faiths and cultures to which you don’t belong yet have always managed not to get worked up about!But if, like me, you like to be a bit hopeful and a bit hopeless about romance, you should be going all fucking out for Valentine’s Day.Valentine’s Day falls on a Sunday this year which is perfect for the budding romantics because it naturally lends itself to a more casual, less daunting, day-time date.

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Keep it lighthearted Try to keep it light: A nice text on the morning of Valentine’s Day wishing your sweetheart a Happy Valentine’s day.

If you would like to present something rather than arriving to your date arms swaying, then a single red rose is quite enough.

There are some rules of thumb to bear in mind if you are trying to find appropriate ways to mark Valentine’s with your shiny new love interest.

the bull by the horns and booking a romantic outing. No expensive gifts: Jewellery, a dozen roses, perfumes/colognes, thoughtful cufflinks are all far too much for a fledgling romance.

But if you and your new partner consider yourselves 'swolemates', gifting them with a pass to their favorite kind of workout whether that's Soul Cycle or Pure Barre is the perfect way to show you care.

YOU’VE ONLY BEEN dating for two weeks and Valentine’s is upon you – how to mark it appropriately? I’m the founder of a matchmaking agency, and even though we arrange up to 100 dates each week, with the majority taking place across the weekend, just like every other year we have only managed to get one couple to agree to meet on Valentine’s day this year.

Ladies, sit back and let him take the lead if he is inclined to. After four dates it’s early enough to poke fun at the looming day so if you bring it up you won’t be fretting about it. It’s far too hard to find a card that’s not bursting with sentimentality or cheesy, loaded meanings. Keeping it light is essential for ensuring neither party feel they are more (or less) emotionally invested than the other.

Unreciprocated big gifting makes for an extremely awkward moment and potentially tense last and final date.

The 14th of February is the proverbial dating hot potato – anyone on the cusp of a burgeoning relationship wants to avoid it lest they should seem prematurely keen by looking to mark it or insultingly aloof by refusing to mark it at all.

There are so many sub-levels when it comes to defining the status of a relationship depending on how many dates you have been on together, is one half a little keener than the other, are both parties looking for the same outcome – relationship/casual fling etc? Generally, it’s easy enough to tell after four or five dates if you are both on the same page.

Watch Out 10 little signs your relationship is definitely doomed.