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During my conversation with Robin, she mentioned the fact that she includes personal notes with all the presents she sends out to her clients.
Micah Solomon also wrote a great article about how HEX, a fashion tech accessory brand, built a profitable business by sending out 13,000 handwritten thank you notes like the one bellow.
This simple personal touch allows them to compete with the giants of the industry.
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As always, there’s way more content in the article below (and even a bonus idea, probably the most important of all).
We’re all drowning under emails and social media messages, the only thing we don’t get enough are real good ol’ letters.
Is Dev Ops helping organizations reduce costs and time-to-market for software releases? Find out in this Information Week and Interop ITX infographic on the state of Dev Ops in 2017.
Did you know that 68% of customers leave because they feel the company is indifferent to them? We can easily use this to compete with even the biggest and richest corporations.
Without mentioning the free publicity they got from customers posting photos of their notes on social media.
Some basic rules to remember when writing a thank you note: If you don’t know your customers that well, cookies are a pretty safe bet.
About 2 weeks ago, I had a great conversation with Robin from the Thank Tank.