Whether or not we’ve recovered from the three-month fury that was Hiddleswift, the Taylor Swift Romance Express is now leaving the station.

“She'd rather be the victim, which is a stale posture for her by now.” But Swift’s refusal to “go dark” with her persona is consistent with the basic paradox that has defined her celebrity image for as long as she has been famous.

Since the beginning of her career, Swift’s celebrity image has been caught in a tug-of-war between intimacy and control, one characterized by two distinct identities: Taylor Swift, nerdy teen and girl next door, who just happens to naturally be able to give voice to your deepest feelings in her songs; and Taylor Swift, micromanaging CEO of a billion-dollar business whose marquee product is her own public image.

"But, for me, it was important to write a song to him."Reputation will be released on November 10th and is available for pre-order.

Swift has partnered with Target to release two 72-page magazines alongside the album that will include "personal poetry and photos, artwork by Taylor, handwritten lyrics, exclusive poster" and photos from the "Look What You Made Me Do" video shoot.

The video for her first single off “Look What You Made Me Do,” concluded with a lineup of Swifts spouting the most common critiques of Taylor Swift at each other: Her surprised face is annoying and fake; she’s constantly playing the victim. Taylor Swift knows that some people don’t like her, and she knows why.

And she wants to be very clear that she doesn’t like either, and that for the record, none of the bad things she’s done are actually her fault. “Look What You Made Me Do” ushered in the age of the New New Taylor (as opposed to the Old New Taylor circa ), and the response was not welcoming.

Swift's Speak Now ballad "Innocent" is about that event.

"I think a lot of people expected me to write a song about [West]," she told MTV at the time.

"The old Taylor can't come to the phone right now," she says. / ' Cause she's dead."While not mentioning Kanye West by name, the song's lyrics (West notably used a tilted stage on his recent Saint Pablo tour) alongside the phone voice appear to reference her long, public feud with the rapper.