Despite success with the two lead singles from the album, the album itself only debuted at #37 on the US Billboard 200 albums chart.

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The album was originally intended to be released during the Summer of 2009, then an October release date was confirmed however the final release date, 23 November 2009 was confirmed.

Later announcement confirmed that a whole new set of songs were recorded, where some would feature other artists from the Cash Money Records roster.

"Down" was chosen as the lead single for the album. The song debuted at #72 on the Billboard Hot 100 before it started to climb the chart. radio stations on 20 October 2009 and released as a digital download on i Tunes on 2 November 2009.

After several weeks of remaining within the top five, "Down" reached number one, overtaking the long run of The Black Eyed Peas' record-setting single, "I Gotta Feeling". It has also entered the top ten of the Hot 100 chart, during the week end of 9 January 2010.

Despite this, it has become his highest-charting album in Japan, reaching #11 on the Oricon Albums Chart.

Jay Sean has been active in the British Asian and Global South Asian markets since 2003, and put out his second studio album, My Own Way in 2008 throughout Europe and Asia independently via his own Jayded Records.

Jay Sean released the Deluxe Edition of My Own Way exclusively in the UK and initially, the Deluxe Edition was set for release in the US, but Cash Money Records executives insisted on the release on a new album." The album contains a mix of new material and songs from Sean's previous studio album My Own Way, specifically the singles "Ride It" and "Stay" along with "Cry" and the album's title track, "All Or Nothing".

A new remixed version of "Stuck in the Middle" with new vocals from both Sean and Jared Cotter is also featured, and for the UK edition, a new version with Craig David was produced.

The album was preceded by the lead single, "Down" featuring label-mate Lil Wayne which impacted in the US on 30 June 2009 and eventually peaked at number one on 17 October 2009.